As a business owner, ensuring your company enjoys a notable online presence and has developed somewhat of a reputation among the member of your audience represents an important part of your marketing strategy in this day and age.
Indeed, ignoring the massive potential of online marketing would be a great way to hamper the growth of your business and to limit your influence to only your immediate surroundings.
The thing about online marketing is – if you do it properly, it can generate a massive amount of leads and potential customers as a result of more exposure for your business.
This way, by investing a relatively small amount on your online premises and your digital marketing strategy, you can get huge returns in the shape of commissions and products and services sold.
Now, as you probably already know, the best way to create a name for your company online and to further your cause is to publish content that directs your audience’s attention to matters that you deem important. (Or, in some cases, to the products and services you’re selling.) So, publishing high-quality content regularly and doing so across multiple platforms would be the recipe for success in the department of online marketing, so to speak.
In this article, we’re going to give you three tips on how you can speed up the process of content creation, without risking the quality of the stuff you’re putting out. As you will see, it’s all about thorough research and preparation, so the good news is – anyone can do it if they put their mind to it.
Right then folks, without further ado, here’s the deal.
3 Top Tips for Speeding up Your Online Business Content Creation Process
1) Come up With a Viable Writing Strategy
When it comes to online marketing, the important thing to remember is that you need to create high-quality content – but regularly.
This is the part of the equation that trips up many people, as they can’t figure out how to bring themselves to write every day and what topics to use. To bypass this fairly common issue, what you need is a solid writing strategy – a plan of writing that takes into consideration the structure, length, topics, as well as the keywords you’re going to put in every piece of content you publish.
This way, you can divide the task of writing your content in two phases: 1) coming up with ideas, determining the length of the articles, and picking the keywords, and 2) writing the articles.
Even if you don’t follow your guidelines perfectly when you start writing these, it’s useful to have these nevertheless because if you get stuck – you can always fall back on the structure you’ve prepared for yourself previously. This can save you a ton of time, especially if you have planned to write a large number of articles on short notice.
One of the worst obstacles when it comes to creative writing comes before any writing even takes place. Indeed, it is procrastination that kills off potentially good articles before you’ve even put pen to paper. (Or, keyboard to … computer via the binary system that converts the electrical impulses … you get it.)
So, to be able to produce high-quality articles regularly, you first need to commit to starting them in the first place. The best way to do this is to adopt the mentality that writing something that sucks is completely alright, as long as you’re willing to attempt writing it in the first place.
Here’s a cheeky thing about our brains.
More often than not, it’s the fear of writing something terrible that keeps us from starting, so if you allow yourself to be bad, then starting won’t be as much of a problem. Of course, there are other causes for procrastination out there (such as boredom, lack of motivation, etc.), so addressing all of these issues is of utmost importance for your ability to produce content regularly.
If you’re bored, you may want to throw in a couple of push-ups here and there to liven things up. If it’s a lack of motivation that bothers you, how about you remind yourself what it’s all about, and thinking about the bigger picture.
Replace the Words with Other Media
Word count in online articles is often the measurement of how thorough the content is and how well it would rank on search engines.
That said, thanks to the sort of writing software we’re using nowadays, coming up with articles that contain images, infographics, pie-charts, and even videos are easier than ever – so, what not make good use of it if you can?
The thing is, humans are visual animals, so we’re immediately drawn to beautiful drawings and attractive art. Plain texts, generally speaking, are a much tougher sell, and it would often take a combination of attractive title, clever formatting, and a crafty meta description to make the potential reader interested.
So, since modern technologies allow us to combine texts with infographics, images, and videos, try to tell as much of your story through these sorts of media and readers and viewers will surely be more interested in what you have to say.
2) Get Ideas for Your Topics From Multiple Sources
Coming up with stuff to write about can slowly but surely start rearing its ugly head as another problem when it comes to writing regularly.
You see, no matter how creative you are, unless you’re business is as versatile as Amazon or some other massive company that deals in tens of thousands of different products you can somehow connect with your content, you’re going to need a strategy to figure out how to produce content after you’ve used up all of the topics you intended to write about. (Which will happen sooner or later – depending on how large your business is.)
To battle this issue, what you may want to do is get your inspiration from multiple sources and different formats. This way, you can make something like ten articles out of a single idea – all you need to do is approach it differently each time you’re writing it, or change the format of the article.
Answer a Popular Question
Possibly the most common type of articles we see on Google’s search engine would be those with the titles and the structure where the author answers some sort of question relevant for the community.
For example, organizing your article around a title such as ‘How to increase your organic traffic in 5 easy steps’ can be a great way not only to structure your article but also to be found on search engines once you do put these articles up.
The trick is that the folks who are looking for a solution you’re proposing have already typed in something like ‘how to increase the organic traffic to my website?’, so chances are – your article is going to rank highly as one of the answers thanks to the title alone.
Create Step-by-Step Articles
Many of the processes for making something happen online are not so difficult as they are complicated, so making a step-by-step guide where you explain how your users can make a PayPal account, for example, can be a great way to resolve an issue for them and attract them to read more of your content in the future.
Another great thing about this approach is that it allows you to talk about a wide variety of topics, so running out of ideas would be fairly difficult. If you don’t think you have the time to do this for yourself, you can always hire a team of professionals to help you out. If you’re from Australia, for example, you can contact a local seo company and they will tailor your marketing strategy so that it reflects your company’s goals.
3) Repurpose and Reuse Old Content
Here’s a curious thing about online venues – it gets updated so fast that it can become impossible to become relevant for more than a couple of months unless you’re posting new content all the time…
… which is fair enough, but what if you’ve covered all of the important areas in your business with the articles you’ve already posted and now these are suddenly not as relevant even though they contain all the crucial pieces of information you want your audience members to know about?
Well, if this is the case with your content, what you may want to do is repurpose it or simply change the titles and some key areas in the text, so that the search engines can continue picking it up.
For example, if you have an excellent article titled ‘6 Ways to Increase the Number of Leads in 2017′, what you can do is change the year so that it says ‘2020’ and patch up the body of the article itself so that everything fits the 2020 time frame.
This way, you’ve both saved your old valuable article, and you’ve updated your roster of online content without writing anything new. (Of course, you have to pay attention not to overdo this, because if you do, you may come across as lazy and uncreative.)
All in all, speeding up your online content creation is all about good organization, having a sound strategy in place for writing in different formats, and being able to repurpose and repack older or already used topics and ideas. If you employ these three techniques, you’ll surely have success with your writing ventures and, of course, with the online exposure for your business, in general.
Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, Family and beauty. She is also an MBA student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow me on https://twitter.com/Ayla55489508